My New Business Winner 2019
AGENCY: FUEL, Lisbon
CGD 2020 Campaign
AGENCY: FUEL, Lisbon
CGD 2020 Campaign
The Caixa Geral de Depósitos account (largest bank in Portugal) is one of the biggest pitches of the year. The winning idea cannot yet be presented here - because of the pandemic it has not yet been fully developed.
My Also New Business Winner 2019
AGENCY: FUEL, Lisbon
PUBLICO NEWSPAPER Fake News Campaign
AGENCY: FUEL, Lisbon
PUBLICO NEWSPAPER Fake News Campaign
Público is one of the most important newspapers in Portugal. and in 2019 launched a pitch for ideas to fight fake news. This is our winner concept:
Fake news show up to people in a disguised way. It is common for less attentive people to fall for fake news due to lack of attention or lack of interest in looking for the sources and vericity of the information. Fake news is like a banana peel you can slip on: